Mission, vision, values


Our mission is to produce and supply healthy and accessible products of high quality for our clients.



We place the stable and reliable relationships with our clients, partners and suppliers in the grounds of our business. We do believe that to attain this we should constantly invest in the development of the personnel, the processes and the material base.


Our values are an expression of our corporate ethics, with eyes fixed on the future and zeal for the attainment of our long-term objectives.

  • We do not compromise with the quality of the products.
  • The wish of the client is our command.
  • We insist on having honest and upright relationships with our clients, partners and suppliers.
  • Our employees are the focus of our organization.
  • Team work may overcome all obstacles.


The mission, vision and values of the company reflect the founding principles, which define our way of doing business. The are pledged in the Company's Management Policy, which sets as a goal to consolidate our position as one of the leading factories for processing of fruits and vegetables in Bulgaria, to produce and offer safe preserved products with high quality, corresponding to all safety requirements and satisfying our clients' needs and expectations. 

In order to reach our goal, we have set several strategical directions: clients, employees, contractors, production and technological facilities, regulations and international standards.